Posts Tagged ‘lean startup’

Applying customer sensor networks (CSN) in Lean Startup and DevOps teams

7 March, 2013

The Lean Startup movement addresses the issue to match product functionality to market demand. For this a contextual external customer feedback loop needs to be implemented. A customer sensor network using SenseMaker® provides online, real-time and continuous contextual feedback, closing the feedback loop.

SenseMaker uses an online collector website that lets customers provide feedback by means of narratives. Each narrative gets a title. The customers also provide additional meaning to their narrative. The system categorizes feedback based on the meaning given by the customers. This avoids overhead during analysis for the organization. The SenseMaker analysis software supports the evaluation of the feedback. Enabling effective and short evaluation time. This feedback mechanism enables evaluation of large amounts of feedback from different customer or user groups.

The analysis software provides both quantitative and qualitative evaluation. The quantitative aspects provide insight if functionality acceptance level. The qualitative aspects provide deeper insight in innovation opportunities. For example alternative or unforeseen use of the functionality. On the other side of the same scale, the feedback points to a risk or threat. For example that the new functionality is not well accepted by early innovators.

Customer sensor networks integrate with Lean Startup pilot experiments and DevOps private beta’s. It also provides for DevOps implementation the needed internal and external feedback for development. The internal feedback from operations to development is useful in case when the DevOps consists of multiple team in different locations.

CSN makes it possible that for some types of development, product management joins DevOps teams to form ProDevOps. This really reduces overhead and transition costs. It enables a whole new approach to app development in a true Agile manner.

 

SenseMaker is a Cognitive Edge product linking micro-narratives with human sense-making to create advanced decision support, research and monitoring capability in both large and small organisations.