Posts Tagged ‘feedback’

Human Sensor Networks

13 March, 2013

Michael Cheveldave from Cognitive Edge wrote a blog on human sensor networks. It is excellent reading material. This blog contains the highlights of Michael’s explanation, with references to Agile IT development and DevOps.

By changing human sensor networks into customer sensor networks, I merely focus on the application of CSN in IT Agile development life cycles. You may easily argue to keep human sensor networks, as also own employees or other relevant stakeholders provide feedback using the CSN system.

Michael explains the role SenseMaker® plays in delivering organizations the value of human sensor networks.

… by engaging a large number of people in the process of making sense of their everyday experiences and observations, and allowing meaning to be effectively layered on such experiences we stimulate a network of agents in the systems to make sense of the system themselves.

By integrating different customer groups in functionality definition we will

  • easier and sooner understand real customer needs
  • build a fruitful relationship with the customer-base
  • create pro-active sponsors at the customers of the product
  • enable the customer-base to better understand their needs, and innovative possibilities that the organization can provide
  • better understand which private betas to be tested by which user group type
  • better understand collected quantitative data by means of this qualitative data

… think about how traditional approaches often emphasise the value of external experts or selectively privilege a small team within the company on such strategic decisions.

The decision making process which functionality to build and release

  • focusses more quickly to that functionality actually needed by customers
  • enables, together with feature flags, different features to be released to different customers types (based on their needs)

Sales and marketing collect valuable information on their targeted customer groups. Information is achieved cheaper, faster and more reliable then based on traditional marketing research.

The approach (a human sensor network AK) allows for the executive team to tap into the distributed cognition, intelligence, scanning, and knowledge of a broader network in a way that effectively informs key strategic decisions.

Reading experiences, ideas and frustrations from actual users, exposes product management, marketing managers and developers to the impact of their initial ideas on what functionality is needed. When well guided, the team will quickly and easily understand existing patterns and needs. Future releases are more effective and efficient.

The ultimate result is a learning organization. People from different organizational silo’s co-interpret and co-decide based on both trends and contextual information. This leads to an organizational wide understanding of and believe in the business goals and opportunities.

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